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- March 8, 1976THE NATIONJimmy Carter: Not Just Peanuts
-
-
- He does not say "If I'm elected President." He says "When
- I'm elected." He promises to bring love to government when he
- takes office next January. All people have to do is trust him:
- he has their best interests at heart. "I'll never tell a lie,"
- he assures voters. "I'll never knowingly make a misstatement of
- fact. I'll never betray your trust. If I do any of these
- things, I don't want you to support me."
-
- Such vast self-assertion would be breathtaking were the
- phrases not delivered by a soft-spoken, low-keyed, ever smiling
- Southerner, who also says that he has been "twice born" -- the
- second time when he "committed" himself to Jesus. So far in
- this campaign, Jimmy Carter, 51, has been the surprise and
- irritant of the politics-as-usual world. Hardly anybody took the
- former Georgia Governor very seriously a year ago, when he
- started running for the presidency in his friendly, dogged way.
- Since then, he has covered a lot of territory and obviously made
- many converts. Although it is early in the game, he is now
- being treated as a leading contender for the Democratic
- nomination.
-
- As Carter has begun to score some caucus and primary
- victories, his opponents' amusement has turned to concern and
- then to hostility. To make up for lost time, they are turning
- more heat on him. So along with all the love from his ardent
- supporters, there is a wave of hate from some of his opponents.
- An aide to Morris Udall vows never to support Carter, he would
- rather vote for Ford. "Carter's so damn slick," he says. "What
- monopoly does he have on goodness? To me, he's dangerous." Says
- Alan Baron, George McGovern's press secretary: "By saying that
- he would never tell a lie, Carter decided for himself that
- that's going to be his standard. Well, fine, let's hold him to
- it."
-
- Now that he is a real challenger, Carter is being asked to
- pass sterner tests than other candidates. He has been accused
- of fudging the issues. He has been charged with telling little
- white lies -- and indeed he has occasionally exaggerated past
- accomplishments --along with some big ones. But he seems mostly
- to be faulted for advancing himself at the expense of others.
- George Wallace complains that Carter promised to support him
- for President in 1972 and then reneged. (Carter replies that his
- own letter of refusal to Wallace rests in the Georgia
- archives.) George McGovern is resentful because Carter joined
- the forces trying to stop his nomination at the 1972 convention.
- Florida Governor Reubin Askew is unhappy with Carter for not
- backing him for the chairmanship of the Southern Governors'
- Conference in 1973.
-
- Some other politicians have developed a visceral
- antagonism to him, though they cannot exactly spell it out. Says
- Kentucky Senator Wendell Ford, a former Governor: "I don't know
- of any Governors or former Governors whom Carter has contacted
- for support. That might indicate how much support he has among
- his former colleagues." Adds a onetime Northern Governor: "It
- was obvious he was a hustler. His style was just a little
- different: soft voice, soft sell. But there was a political road
- map all over his face. Jimmy would take advantage of any single
- opportunity to further himself. He is absolutely driven. But
- unlike a lot of politicians, he knows who he is and where he
- wants to go."
-
- The liberal-to-left wing of the Democratic Party is
- especially dubious, fearing that his independence may be a
- camouflage for a closet conservative. He is also not part of
- the old-boy liberal network. When he won in New Hampshire,
- liberals held some anguished meetings about what to do. Says
- Joseph Duffey, director of the American Association of
- University Professors: "The anti-Carter sentiment is the
- cultural provincialism of a group that finds it hard to relate
- to someone who is neither a knee-jerk liberal nor an ideologue."
- Mark Shields, a Washington-based Democratic campaign
- consultant, believes the "problem is that no one in Washington
- feels that they own a piece of Jimmy Carter. But they're just
- playing into his hands."
-
- At a time when voters' distrust of Washington runs deep,
- Carter considers his status a campaign advantage. "I have been
- accused of being an outsider," he says. "I plead guilty.
- Unfortunately, the vast majority of Americans are also
- outsiders. We are not going to get changes by simply shifting
- around the same groups of insiders, the same tired old rhetoric,
- the same unkept promises and the same divisive appeals to one
- party, one faction, one section of the country, one race or
- religion or one interest group. The insiders have had their
- chances and they have not delivered. Their time has run out."
-
- One of the motives for the attacks on Carter is left
- unstated -- at least publicly. He is a proud Southerner, and
- that region is still suspect among the Northern liberals in the
- Democratic Party. Carter even boasts of being a redneck -- a
- son of the red-baked Georgia soil without, of course, the
- racist connotations. Beyond that, he is an earnest Baptist who
- says that religion is the most important thing in his life. His
- Southern- style evangelism, showing up in so many of his
- speeches, irritates the less devout. They are uneasy about a man
- who uses the word God so easily, so often. He often prays for
- guidance before making a major decision.
-
- In response to a strident attack on Carter in Manhattan's
- Village Voice, Georgia Congressman Andrew Young, a black, wrote
- an angry reply: "Carter is one of the finest products of the
- most misunderstood region in our nation. You are probably right
- in questioning Jimmy's doctrinaire liberalism, but progressive
- politics in 1976 must be based on a tough mind and a tender
- heart and a loving sensitive spirit."
-
- Much of the party simply cannot take Carter at face value.
- Show-biz analogies are reached for to define him. His frequent
- references to love remind derisive critics of that 1930s
- musical Of Thee I Sing, in which Presidential Candidate
- Wintergreen croons that "love is sweeping the country." To
- others, Carter summons the image of the plastic politician in
- the film Nashville who broadcasts but never appears on-screen.
- Yet to many others, he is a believable leader with eclectic
- policies. Carter welcomes the ordeal of the primaries because
- he knows he must prove himself. "I want to be tested in the most
- severe way," he says. "I want the American people to understand
- my character, my weaknesses, the kind of person I am."
-
- What kind of person is he? Carter has a deep sense of his
- roots. The first Scotch-Irish Carter arrived in Virginia before
- the Revolutionary War, and over the years the family moved
- farther south, to the southwestern Georgia hamlet of Plains
- (current population: 600). Cash-poor but land-rich, the Carters
- eventually accumulated some 2,000 acres of farm and woodland,
- raising peanuts and cotton. By Plains standards, they were
- patroons, leading citizens in a society keenly aware of
- hierarchy.
-
- James Earl Carter Jr., the oldest of four, had a typical
- rural boyhood. When he was not at school he was working in the
- fields. His home lacked electricity and running water.
- Initiative was esteemed. At nine, he bought five bales of cotton
- with money he had saved from selling peanuts and stashed them
- away. A few years later, he sold them for enough profit to buy
- five old houses in Plains and became a landlord. The venture
- made him a confirmed capitalist.
-
- Father James Earl Sr. was a resourceful farmer and small
- businessman, who was strict with his children and devoted to
- community mores, including racial segregation. But Carter's
- mother was something else: one of those doughty and durable
- women that the South produces among both races. It was "Miss
- Lillian" (pronounced locally Leeyun) who taught her son to aim
- for something higher than what Plains could offer. A registered
- nurse, she supported the family during the Depression when farm
- prices plummeted. Instead of letting her children talk at
- mealtimes, she urged them to read at the table. She treated
- blacks with no less compassion than whites. She nursed them
- when they were ill, attended their funerals and tried to bring
- them into her church. "I've been called a nigger lover all my
- life," she told TIME Correspondent Stanley Cloud recently in
- Plains. "I have even had eggs thrown at me." At 68, Miss Lillian
- joined the Peace Corps and worked as a nurse for two years in
- India. Today, at 78, she lives in Plains and cares for Jimmy's
- eight-year-old daughter Amy while the candidate and his wife are
- off campaigning.
-
- It was largely because of her influence that Jimmy became
- the first Carter to finish high school. While he waited to
- fulfill his youthful dream of entering the Naval Academy, he
- spent two years at Georgia colleges. Finally, he was admitted
- to Annapolis, graduating in 1946, He married a hometown friend,
- Rosalynn Smith; they have four children: three sons, now in
- their 20s, and Amy.
-
- Diffident at first about politics, Rosalynn soon learned
- how to be at home on the hustings. Her delivery is like her
- husband's: soft-spoken, low-keyed but highly persuasive. Today
- her status is separate but equal. She and Jimmy campaign apart
- and take turns going home to Plains each week for two or three
- days of rest and recuperation and family renewal. "What I liked
- about the Navy," says Rosalynn, "is what I like about politics.
- You see your old friends again and again -- those with whom you
- have shared experiences."
-
- In 1952, Carter was picked for the nuclear submarine
- program by Admiral Hyman Rickover, who later assigned him to
- the prelaunch crew of the submarine Seawolf. "Rickover
- transformed my life," says Carter. "He was unbelievably
- hard-working and competent, and he demanded total dedication
- from his subordinates." Today, Carter's aides consider him just
- as much of a taskmaster as Rickover; the two men often meet.
-
- Lieutenant Carter's naval career ended abruptly in 1953
- when his father died. Jimmy was needed at home to run the
- family peanut and fertilizer business. He regretted leaving the
- Navy, but he was also nursing ambitions for public office. Back
- home, he immersed himself in farming; he attended classes on
- farming, devoured books, sought advice from U.S. agricultural
- agents. Impatient to expand, he invested in a peanut sheller and
- began to supply large processors; then he branched out into
- warehousing. (Last year the income from the farm and the
- warehouse totaled $44,523; his net worth is estimated at
- $666,000).
-
- Not satisfied with just peanuts, Carter worked on many
- community projects. As a deacon in the Southern Baptist church,
- he taught Sunday school and traveled to Pennsylvania and
- Massachusetts to organize new churches. In 1962 he decided to
- run for the state senate, and he was defeated -- until it was
- proved that the cemeteries as well as the jails had produced
- votes for his opponent. The results were overturned and Carter
- entered the legislature.
-
- He disliked the tussle and compromise of the senate and
- considered himself more of an executive, so he jumped into the
- gubernatorial race in 1966. Coming almost from nowhere, he
- finished a respectable third in the primary that was ultimately
- won by ax-handle-wielding Segregationist Lester Maddox. For
- Carter, that campaign was only a warmup. To prepare for the
- race four years ahead, he steeped himself in the history of
- Georgia, pored over state budget and education bills, shook all
- the hands that he could find.
-
- The 1970 gubernatorial campaign is the most questionable
- aspect of Carter's career. It was rough and dirty on both
- sides. Carter's opponent was former Governor Carl Sanders, a New
- South liberal who had the backing of the Atlanta Establishment,
- the city's newspapers and the black community. Carter
- positioned himself as a populist to the right of Sanders. For
- the entire campaign, "Cufflinks Carl" was derided as a tool of
- moneyed interests. It was a bitter contest to determine which
- was the less wealthy candidate -- and by any standards, Carter
- was well off.
-
- Beyond exploiting class resentments, the Carter campaign
- cozied up to the state's segregationists. He never made remarks
- that could be interpreted as racist, but he visited one of the
- private academies that had sprung up in response to
- integration, and he paid a call on a notorious segregationist
- publisher who subsequently endorsed him. Carter said that he
- would permit George Wallace to speak at the state house, and he
- had kind words for Maddox, who was running for Lieutenant
- Governor. Many white liberals in Georgia were aghast; they have
- never forgiven him.
-
- It can be argued that Carter was as liberal on race issues
- as he could be without losing his supporters and thus the
- election. He did make a point of emphasizing the more
- respectable traits of his rural constituents. "Georgians are
- conservatives," he later explained, "and I told them that
- conservatism and racism are not the same thing. We talked about
- the positive aspects of conservatism: the opposition to big
- government; the flag, patriotism. We made that pitch hundreds
- of times. This gave me a rapport with the voters, and it did not
- remind them or make them think of past deficiencies."
-
- Elected by a landslide vote, Carter appeared to be a
- changed man in office -- leading to accusations that he had
- misled the voters. In his inaugural address, he proclaimed: "The
- time for racial discrimination is over. No poor rural white or
- black person should ever have to bear the additional burden of
- being deprived of the opportunity of an education, a job or
- simple justice." Maddox cried foul and started sniping at
- Carter. He has never stopped. He even pursued Carter to New
- Hampshire last month to denounce him as "the McGovern of '76"
- and "the Dr. Jekyll and Mr. Hyde of '76."
-
- Unlike Sanders, Carter appointed blacks to posts at every
- level of state government. (Sanders today concedes: "Carter is
- far more liberal than I ever was.") He set up a biracial
- "disorder unit" of various experts to mediate clashes between
- blacks and whites. Since Georgia did not have federal referees
- to enforce the Voting Rights Act of 1965, Carter deputized all
- the high school principals in the state as registrars so that
- they could sign up voters at school. He overhauled the state
- prison and mental hospitals, which contained a high proportion
- of blacks. He set up a system of drug treatment and day care
- centers.
-
- Carter appealed to blacks perhaps even more strongly by
- making certain symbolic gestures. When black legislators had a
- party in their part of town, they sent a routine invitation to
- the Governor. Much to their surprise, he showed up, and word
- spread quickly that the Governor was eating chitlins with the
- brothers. In the state capitol in 1974, Carter placed a
- portrait of Martin Luther King Jr. on a wall amid pictures of
- other Georgia notables, while an integrated audience sang We
- Shall Overcome. Many blacks who did not vote for Carter swung
- over to his support. Now his presidential drive is endorsed by
- men as disparate as Martin Luther King Sr. and Henry Aaron.
-
- Almost as important as improved human relations to Carter
- was efficiency in government. One of the few things that make
- him stop smiling is disorder or sloppy work. He was appalled by
- Georgia's jumble of some 300 overlapping state agencies. He
- recalls: "It had got so that every time I opened the closet
- door of my office, a new state agency would fall out."
-
- He pushed a reorganization plan, which eventually trimmed
- agencies so heavily that an occasional bureaucrat would try to
- barricade himself inside his office. By the time his four-year
- term had ended, he had reduced the agencies to a more
- manageable 22. That did not mean that all the agencies
- disappeared; many of them were simply grouped in a single
- department with no loss of staff. Carter also introduced
- "zero-based budgeting." Every state department had to justify
- its entire budget request, and not just the increase over the
- year before. The new system is still being tested, and it has
- flaws. But political scientists -- and even some of his enemies
- -- concede that Carter made substantial improvements, cut the
- flow of paper and reduced the rate of growth in state costs.
-
- The Governor's relationship with the legislature was more
- stormy. A stubborn, even self-righteous man, he seemed
- temperamentally unsuited for the give-and-take of governing. He
- though nothing of tongue-lashing legislators and lobbyists whom
- he considered obstructionist. This attitude almost cost him his
- cherished reorganization plan and prevented his consumer
- protection legislation from being enacted.
-
- Once Carter's aides were elated when a state senator said
- he would vote for a bill if his father, a minor state employee,
- was promoted. The Governor balked at the deal. "Hell, no," said
- Carter. "I didn't run for Governor to pass bills promoting that
- guy's father."
-
- Overall, Carter's governorship was a success because of
- his skilled balancing of traditional and emerging political
- forces in Georgia. "He cloaked liberalism in conservative
- jargon," says a state official. Carter promoted his social
- programs as an extension of the Gospel: problem-solving combined
- with Christian charity. In headier moments, he compared his
- actions to Christ's ministry to the suffering. It was an
- extravagant analogy, but politically it worked. Carter gave to
- the poor without overly offending the well-to-do, conquered
- without excessively dividing.
-
- This year he is showing similar dexterity in his
- presidential campaign. So far, he had negotiated an intricate
- slalom course with remarkable ease, swooping first to the left,
- then to the right. The most difficult of all the candidates to
- categorize, Carter is liberal on some issues, moderate to
- conservative on others. At a time when many in his audiences
- want simple answers, he recognizes that issues are complicated
- -- and sometimes gives complex or even confusing answers. But,
- more often, his positions are clear.
-
- The centerpiece of the Carter campaign is his promise to
- carry out the same kind of reorganization of Federal Government
- that he accomplished in Georgia. Insisting that it is
- impossible to give any specifics until the matter has been
- thoroughly studied, he nonetheless predicts that he will reduce
- the number of federal bureaus from 1,900 to 200. "If you don't
- want to see the Government completely reorganized," he tells his
- audiences, "don't vote for me."
-
- On the all-important issue of the economy, while liberal
- candidates support large-scale public works programs to relieve
- minority unemployment, Carter stresses the role of free
- enterprise in providing more jobs. He does not believe that the
- Government should guarantee every American a job, and he
- opposes the Humphrey-Hawkins bill that would commit the
- Government to bringing unemployment down to 3% within three or
- four years. To do that, Washington would have to spend so much
- that inflation would rage anew. But in some cases, Carter would
- have the Government make direct payments to industry to
- subsidize more jobs. If a company had to lay off workers, the
- Government could offer to pay part of their wages for a limited
- time. He argues that this would reduce the need for welfare and
- unemployment compensation and would be far less costly than
- public service employment. Carter would also use the Government
- to create Civilian Conservation Corps-type jobs for 18- to
- 21-year-olds who are out of work.
-
- Unlike the liberals, Carter has not called for curbing the
- independence of the Federal Reserve Board, though he mildly
- complains about its tight money policies of the recent past. He
- favors more vigorous antitrust action but, in contrast to Birch
- Bayh, Mo Udall and Fred Harris, he does not call for totally
- breaking up the big oil companies. In his opinion, they should
- be forced to sell off their coal and uranium production
- operations, and to choose between being in either the "retail"
- (gas stations) or "wholesale" (exploration, drilling and
- refining) end of the business.
-
- One reason many labor leaders are suspicious of Carter is
- his stand on right-to-work laws. He has told union leaders that
- if they can persuade Congress to pass a repeal of the laws, he
- would sign it as President. But he refuses to take the lead in
- the matter and even suggests that he favors the right-to-work
- concept. Aware of these ambiguities, he adds: "The truth is, I
- just don't think it's a very important issue -- and I don't
- think the unions really do either."
-
- Carter keeps promising a more detailed analysis of his tax
- program. He calls for the elimination of most income tax
- deductions, which in turn would permit a general lowering of
- tax withholding rates. This sensible reform has long been
- advocated by some liberal economists. But in response to a
- question put by an aide to Henry Jackson at a forum in Boston
- last week, Carter said that deductions for home mortgages should
- also be cast out. Sure enough, Scoop Jackson thundered two days
- later: "What Carter is threatening, in actuality, is the
- destruction of the working- and middle-class American family."
-
- Cities, not states should receive revenue-sharing money,
- he believes, and cities should also be relieved of the costs of
- welfare. He says that all able-bodied people who are on welfare
- should be removed from the rolls, and, if necessary, trained by
- the Labor Department for a job they can handle in the private
- sector. But he estimates that only 10% of relief recipients
- fall into that category. The rest, he believes, are unemployable
- and must be treated with "all the love, respect, compassion and
- understanding that they deserve."
-
- A strong advocate of civil rights, Carter often says that
- "passage of the civil rights acts during the 1960s was the
- greatest thing to happen to the South in my lifetime. It lifted
- a burden from the whites as well as the blacks."
-
- Even so, Carter is opposed to "forced busing." He
- acknowledges that it is necessary in some cases because blacks
- may have no better way of establishing their right to attend
- all- white public schools. Once that right is affirmed, however,
- he thinks blacks themselves will begin to lead a movement for
- a voluntary busing plan similar to the one adopted in Atlanta
- while he was Governor. The Atlanta plan provides that any child
- who wants to be bused may be, so long as it does not lead to
- greater segregation. At the same time, no child may be bused
- against his will, and -- most important of all -- blacks must
- be involved at all levels of the decision of the decision-making
- process in the school system.
-
- Though Carter was accused of waffling on abortion in Iowa
- before the first caucuses, his position is clear, if
- complicated. He opposes abortion and would use the bully pulpit
- of the presidency to discourage it. Rather generally, he says
- he favors federal programs that would emphasize birth control
- and easier adoption procedures. But, because he believes that
- a woman has a legal right to decide for herself, he does not
- favor a constitutional amendment to ban abortions. Feminists
- would be happier with his stand on the Equal Rights Amendment;
- he supports it wholeheartedly.
-
- Foreign policy is not Carter's strong suit. A New
- Hampshire speech that was billed as a "major address" was
- largely platitudinous; if the U.S. loves the rest of the world,
- he seemed to say, the rest of the world will love the U.S. He
- supports detente in principle but echoes the complaint of many
- conservatives that the Soviet Union is taking advantage of it.
- He criticizes Henry Kissinger's penchant for secrecy, which
- clashes with Carter's notion of a government open to inspection
- by the people. He favors withdrawing American troops from Korea
- within the next five years and reducing U.S. forces in Western
- Europe.
-
- The Defense Department, Carter charges, is the "most
- wasteful agency in the Federal Government." The old sailor
- would reduce its budget by $5 billion to $7 billion, cancel
- production of the B-1 bomber, but go ahead with the Trident
- submarine. Worried about the dangers of the nuclear arms race,
- Carter is convinced that the President must make nuclear
- disarmament a firmly fixed national goal. He tells his audience
- that in his inaugural address he would state clearly the
- commitment of the U.S. Government to a "zero goal" -- the
- elimination of all nuclear weapons in the world through
- multilateral negotiations. He admits, however, that the goal
- will probably not be reached "in my lifetime."
-
- Carter does not want to break up the CIA or curtail covert
- operations. But he pledges to deal harshly with any illegal
- activities. "I will know what is going on and if there is
- wrongdoing, I will find out about it. I will tell American
- people about it and I will see to it that those responsible are
- punished."
-
- His campaign style is to give fairly general speeches,
- then throw the meeting open to specific questions. Carter
- usually makes a genuine effort to respond adequately and will
- often ask his questioner if the answer was satisfactory. But he
- rarely delivers a formal, policy address from a text, and while
- he has issued a series of brief position papers, he has made
- little or no effort to lay out his proposed policies in full
- detail. One reason: he lacks the kind of large professional
- staff maintained by his opponents from Congress. Still, in his
- day-to-day campaigning, Carter is at least as specific on the
- issues as any candidate in the race.
-
- In the end, the most important issue may be Carter's
- character and personality. For all his emphasis on establishing
- an "intimate" relationship with the voters, he shields a part
- of himself from the public. "Jimmy is not easy to get close
- to," confides his campaign manager, Hamilton Jordan. "He
- doesn't really understand the personal element in politics,
- though nobody is better at campaigning."
-
- The candidate contends that he understands the needs of
- the people, perhaps even some they do not yet recognize. Fully
- a year ago, he visited the mayor of Plains to discuss the need
- for a new zoning ordinance in town. Carter feared that once he
- became President, tacky souvenir shops and motels would spring
- up all over the place. To the lovers and the haters alike,
- Carter simply reiterates: "Trust me." Whether or not enough will
- do so will be seen only after many more contests, but the
- determined, supremely confident believer from Georgia certainly
- has shaken up the race.
-
- ________________________________________________________________
-
- Men Behind a Front Runner
-
- The pace of a presidential campaign is almost guaranteed
- to upset stomachs and strain marriages of the men closest to
- the candidates, and Jimmy Carter's top aides are not immune.
- They spend weeks away from their homes in the South,
- crisscrossing the nation and working 18-hour days under extreme
- pressure. Only rarely do they all get together with the
- candidate at his campaign headquarters in a modern office
- building on Atlanta's Peachtree Street. Usually they must confer
- with him by phone or on the run -- in the brief privacy of an
- auto, an elevator or a motel room.
-
- But the Carter aides are young and aggressive, and they
- relish the tension and excitement that builds with early
- success. As they demonstrated in New Hampshire last week, they
- are adept at blending the old and new in American politics. They
- drew heavily on the techniques first used there by Eugene
- McCarthy in 1968 and sharpened by George McGovern in 1972.
-
- The Carter forces saturated the state with television,
- radio and newspaper advertisements. Hundreds of youthful
- volunteers were brought from other states, often at their own
- expense. They formed five-person squads and fanned out across
- the wintry landscape to canvass neighborhoods. Other volunteers
- manned banks of telephones to get the Carter message to still
- more New Hampshire Democrats. On election day the Carter staff
- tried to ensure that every pro-Carter voter was able to get to
- the polls on time.
-
- For all this, Carter has relied heavily on four close
- aides since long before New Hampshire. They are:
-
- HAMILTON JORDAN, 30, National Campaign Director. A plump
- native of Albany, Ga., Jordan wears denim jackets and
- open-necked shirts. He affects a good-ol'-boy manner but is a
- coolly professional political operative. In 1966, he was youth
- coordinator of Carter's first, unsuccessful campaign for
- Governor, then managed his winning gubernatorial drive in 1970
- and became his executive secretary. Jordan describes himself as
- a late-blooming progressive. A cousin founded Koinonia (Greek
- for fellowship or communion), a biracial farm in southwestern
- Georgia that deeply offended Ku Klux Klan members and other
- white racists in the 1940s. Even so, Jordan as a teen-ager
- opposed the black civil rights movement, only to change his mind
- a few years later.
-
- MORRIS DEES, 39, Finance Chairman. An elegant Southern
- millionaire, he is widely known liberal attorney and civil
- rights activist. Dees and a partner founded a company that sold
- mail- order books; it was bought by the Los Angeles Times in
- 1969 for $6 million. In 1972 he used his direct-mail skills to
- raise $20 million for the McGovern campaign. Late last year he
- joined the Carter campaign. In five months, Dees nearly tripled
- the candidate's treasure, to more than $2 million.
-
- In mid-February, he mailed appeals for money to about 1
- million voters; he plans an even larger mailing after the
- Florida primary. In addition, he organized countless cocktail
- parties, receptions and dinners -- at up to $250 a person --
- sometimes with Carter in attendance. On Valentine's Day, Carter
- presided over a five-hour telethon in Georgia that featured Rock
- Stars Gregg Allman and James Brown, Actress Peggy Cass and
- Ballplayer Henry Aaron, and pulled in pledges of $325,000.
-
- JODY POWELL, 32, Press Secretary. A southwestern Georgia
- farm boy, he was raised in Vienna (pronounced Vie-anna), not far
- from Carter's home town of Plains, and was headed for a
- military career until he was dismissed from the Air Force
- Academy for cribbing on a history exam in 1964. While working
- on a doctorate in political science at Georgia State University,
- he joined Carter as his driver in the 1970 campaign and later
- became press secretary. Powell spends much time these days
- replying to charges, often false, about Carter's past.
-
- CHRIS BROWN, 27, New England Regional Coordinator. A native
- of Seattle and an expert on the mechanics of campaigning, he was
- a student organizer for McCarthy in 1968, and was an early co-
- chairman for McGovern in Seattle four years later. In 1974 he
- managed Jerry Apodaca's winning gubernatorial campaign in New
- Mexico. After briefly serving on Apocada's staff, Brown joined
- Carter in 1975. Now that the electioneering is moving on to
- primaries beyond New England, Brown will probably run Carter's
- campaign in the Western states.
-
- Carter also consults outside experts, from Atlanta Adman
- Gerald Rafshoon, who had handled his political advertising
- since 1966, to well-known scholars. On foreign policy he has
- been advised by former U.S. Ambassador to the United nations
- Charles Yost, former U.S. SALT Negotiator Paul Nitze and
- Columbia Government Professor Zbigniew Brzezinski and Law
- Professor Richard Gardner. On economic matters, Carter draws on
- moderate- to-liberal economists, including Joseph Pechman of the
- Brookings Institution; Albert Somers of the Conference Board,
- a group of business leaders and economists that makes analyses
- of U.,S. economic policy; and M.I.T.'s Lester Thurow, who
- advised McGovern during the 1972 campaign.
-
- But Carter is renowned among associates for following his
- instincts and often rejecting advice. Thus while some ideas for
- his campaign have come from his aides and outside advisers, the
- outlines of his strategy and positions are very much his own.
-
-
-